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The true cost of art.
Last year I attended one art festival in Florida (Winter Park Sidewalk Arts Festival) and it went reasonably well. I learned a lot, sold a moderate amount for being a new artist, and gained many new friends and followers. My next step was to try two in a row to make the most out of my travel expenses.
"I'm a loser baby, so why don't you kill me?"
Two Art Festivals in Florida, February 2023
Costs and Expenses
- Fees paid to apply to two art festivals: $75
- Total Booth fees (for a 10ft x 10ft space) for two festivals: $1250
- Gas money spent on driving to and from Florida: over $600
- Hotel costs during the drive: about $500
- Hotel costs during the two events: $2800
- Airfare to come home for a week in between shows: $360
- Airfare for my husband to assist me with the 2nd show (two one-way tickets): $526
What costs are not included here?
- The cost of materials I spent to create my art.
- The cost of my studio rent in order to have a place to make art.
- The cost of my tent and display so I can show art at outdoor festivals.
- The cost of a vehicle that will transport the art, the tent, and the display.
- All of the miscellaneous costs that simply cannot be counted in order to run a business.
Artists are not paid for their time.
- The time I spent creating the art. This really can't be measured. Years, months, days, hours...
- The time spent driving to and from the art festivals: 52 hours.
- The time I spent setting up my tent and art display. This takes about 4-6 hours each time.
- The hours that the art festivals are open to the public. The two-day show was a total of 15 hours. The three-day show was a total of 23 hours.
- All of the time I spent taking down my display and tent. This takes about 3 hours each time.
- All of the time it takes to run a business. Seriously, I don't even know how to measure this. I guess the best I can say is that I spend several hours on my business every single day. This is separate from making art.
"How long did it take you to make this?"
Sales
Here is the dismal truth...
Show one: $698.00 in sales
Show two: $2,323.00 in sales
Total after expenses = -$3,290.00
Sadly, compliments can't pay the bills.
Conclusion
Is it me? Does my art suck? Should I get a "real" job? If so, what makes something a "real" job? Maybe it's not me, maybe it's the economy? Perhaps people are too worried about inflation? Do people ever spend money on art? Do any artists make money at art fairs? Maybe it's my medium? Perhaps people aren't interested in purchasing textile art? And around again: Is it me?
Who knows. All I know is that I can't NOT make art. (I've tried to stop.) So despite the huge emotional toll all of this puts on me, I'm already planning for my next art festival.
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You can visit my new studio and gallery!
I'll have original art for sale (both textiles and pastel paintings), as well as note cards, prints, handbags, and more.
Studio 195 has an exterior door located at Dock 7. It's easily accessed from the main parking lot. Look for the big red 7.
Covid-19 safety precautions are in place. Please wear a mask. Hand sanitizer is available inside the door.
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So, I've decided it's time for: outdoor art festivals!
I always used to say that I didn't want to do outdoor fairs. Unpredictable weather was a big drawback, as well as the fact that they use up valuable summer weekends.
But, my kids are growing and my life is changing, and I'm ready to tackle taking my art to the great outdoors.
Getting Ready
Step one, I've had about a dozen of my pastel paintings framed. I think they turned out wonderfully. I'll have a few more done soon, I think.
Step two, I've been working on some marketing materials so I can offer portrait commission information at the show. I do love painting portraits, so hopefully this will be a good way to encourage commissions!
Edina Fall Into the Arts
Examples of the work I'll have at the festival
Pastels on sanded paper • "Black Swallowtail Visits the Garden" • 9" x 12"
Pastels on sanded paper • "Royal Candles" • 9" x 9"
Pastels on paper • "June, Again" • 12" x 15"
Textiles, cotton and linen • "Two Views" • 40" x 30"
Textiles, cotton and linen • "Reflection: Sometimes They Get Along" • 30" x 62"
Find more of my upcoming events here.
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My Biggest Show Yet
Applying
Preparation
One Week Pre-Show
The Show
Hello, booth #5117!
Setting up
All ready for the show
Guppy and Goldfish Pouches
Minne Pouches
View Shoulder Bags
A handy 'key' on the wall allowed everyone to see the four types of Cross Body Purses I have at a quick glance.
Windowpane Coin Pouches
My textile art piece "Reflection: Sometimes They Get Along" was displayed in the show's Fine Art Gallery. (It was this photo that made me notice the panels were out of order. Yes, we fixed it before the show opened!)
Top 3 Things I Will Do Again
It was so much fun to have a travel partner. Also, he's such an incredibly helpful guy. Not only that, but having an assistant meant I could take a break for lunch (actually sitting down for a meal outside of your booth is priceless!) and walk around the show to meet other artists and shop.
Our reflection in "The Bean"
Hanging wall art
This worked so well and I'm really glad I did it. A large sign allowed shoppers to easily find out who I am and what I do. Then, if they wished, they could read my bio, as well as pick up a business card to take along with them.
Personally, I do not like sales for handmade products and art. It doesn't make sense to me to have sales, because I try my best to give a quality product at the best price I can, always. And honestly. it can be hard to turn a profit as an artist.
Even so, I felt that a final day sale at a 4-day long show made sense. I wanted to reduce my inventory to take home and I wanted to turn last day lookers into buyers. Since it was just a one-day thing, and only for in-person sales, I felt okay about doing it.
Final Thoughts
Thank You
And last, but not least... Thank you to all the kind and friendly people who visited my booth. I am exceptionally grateful for my wonderful customers, new and returning! Your support allows me to keep doing what I love. Thank you!
See you next year, Chicago!
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Now, don't get me wrong, being busy is good news. But having down time is also important. I can get crabby when my mind and body haven't had a chance to recover from a big event or an intensive period of work.
This past weekend I was finally able to take some restful time off. Spending time outdoors in the sunshine, and also reconnecting with my family, has rejuvenated me a bit. I actually got antsy at the end of the weekend; inspiration for another piece of art has been nagging me. It is a challenge to put off a creative urge until there is time to devote to it!
So, here I am, two weeks late, taking a moment to write..
A Quick Recap of the Show
And if the thoughtful reception by the public wasn't enough, I was thoroughly astounded on Friday afternoon when the American Craft Council presented me with the Award of Excellence in Booth Design.
Photo by Bailey Aaland
Photo still from Instagram video @craftcouncil
From the American Craft Council:
"A tradition established at the start of the American Craft Shows, the Awards of Excellence recognize and celebrate show artists ... From a pool of more than 200 incredibly talented makers, five were chosen to be honored with awards at our 2017 American Craft Show in St. Paul.
Taking home the award for booth design, which honors both quality of work and booth presentation, was textile artist Mary Pow, whose display highlights the clean lines of her striking, color-block work."
The Sale
We were anticipating a slow day due to the beautiful weather outside. And while Saturday may have been quieter; for me, it is a day I will never forget! I made my first-ever sale of wall art.
The Artists
I think maybe the best part of the show is meeting the artists. Since artists tend to work in solitude, gathering for a craft show is a rare opportunity. It forces us to get out of our studios and interact with each other. I think, although we enjoy spending time alone, we also like to find out how other artists work. I know one of my favorite things is to hear about the process behind the craft.
Thank You
Thank you to the American Craft Council for honoring me with such a prestigious award. Thank you to my husband for his encouragement and assistance. Thank you to the show-goers and patrons who support fine craft. And thank you to the artists who inspire us all!
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Months of prep, hours and hours of research, lots of designing, tons of sewing, hours of over-time, and yes, even a few emotional melt-downs... Plus, two days of show set up, one evening at the preview party, three days of the retail show, and a couple quick hours taking it all down...
I did it!
Setting Up
On Thursday afternoon, I leisurely put the finishing touches on my booth, got all my products displayed, and made sure everything was ready for the evening's preview party.
The Show
I was very pleased to see that women loved my handbags. They raved about the unique colors and designs, and the lightweight quality of the fabrics. Actually, men also loved the purses; several told me that if they were women, they would be buying from me!
It was surprising to find out what colors most people were drawn to. The pink sunset with a touch of gray was very popular, as was the gray ombré with a pop of red.
I was thrilled on Saturday morning when, first thing, a well-dressed man wearing a dashing hat and a long red coat purchased a pouch that matched his outfit (center photo, above). He immediately transferred his phone and credit cards from the case he was using to the new pouch!
My wrap belts were very well received! Several woman who thought they couldn't wear a decorative belt tried them on, loved them, and purchased one! Many people told me how great they would be when traveling: just add a beautiful belt and an outfit will look completely different from one day to the next. Great idea!
Wonderful show-goers!
At two separate times, men came up to me and said, "Your work is the best at the show."
A woman wrote, "Best new artist at the show! Fresh & fun & beautiful."
Other written comments included, "Beautiful!!" and "Lovely!"
What a show!
Thank you!
To my many friends and family members who came to the show to give support: Thank you! I appreciated seeing your friendly faces so much!
Many thanks to my parents for their support and babysitting efforts!
Thank you to all the fantastic people I met at the show: I had a great time! Keep in touch!
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How am I feeling?
I'm excited.
I'm nervous.
I'm proud of myself.
I'm worried.
I'm scouring artists' blogs and Instagram to get an idea of what to expect.
I still don't know what to expect!
What's Happening This Week
I'm excited that I got a chance to set up my booth this week because now I'm not as nervous about the show. I even got to try out the lights, something I was very concerned about. I'm keeping it set up all week so I can add the finishing touches to it slowly.
Having an art show booth set up in my living room has transformed part of my house into a show room. (It also means I have to walk through a maze to get to the front door! What a strange experience!) I'm surprised how happy I am with how it looks. Perhaps you remember when I was so worried about figuring out how to create this booth in the first place? I have learned so much in these past few months!
Back from the Printer
One disappointment: I did not get the domain name I was anticipating for so long (www.marypow.com) in time to have it printed on these cards. But maybe that's good; it gives me plenty of time to figure out how to switch everything over to the new domain later, without feeling rushed.
Yet To Do
Pricing. Maybe that's a topic for a future blog post. But for now, I have a stack of half-finished purses calling my name!
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The Show
- You can find out more about the St. Paul American Craft Council Show here.
- Purchase advance tickets to the St. Paul show here.
- If you are a member of the American Craft Council, your entry is free. I highly recommend becoming a member. The magazine alone is worth it!
New Designs
In my new line of handbags and accessories I've been contemplating my education in architecture. Working as an artist for the past few years, I've realized that my creative style may be different from artists with other education backgrounds. I like straight lines. I like crisp, clean edges. I like structure. I like things to be tidy. So, my repetitive use of parallel lines and crisp edges in this work takes me back to my days at the drafting board.
Hello, my name is Mary. And I'm a DIYer.
Eventually I would love to hire a photographer, and a model, and a day in a photography studio. But, since the ACC show is just a month away, I really needed to get some photos taken quickly so I could send my promotional postcards and business cards to the printer!
So, I became photographer for a day (again), used myself as a model (again), and did all the editing as well (again). You do what you have to do when you're in a pinch. My printed postcards haven't arrived yet, but you can get a sneak peak of them below. (Did I mention that I'm also my own graphic designer?)
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What I need this year is an actual BOOTH. Walls, lights, signage, display -- everything!
There is so much that goes into these big capital-A Art show booths, as I'm learning. I can't believe how much time I've already spent researching booth options. It makes me nervous that I'm not spending enough time making the items that will actually go into the booth! But, without a booth I will have no way to display my new work. It must be done.
- easy to assemble and disassemble on my own
- needs to fit in my car
- display my work in the best way possible
- needs to be cost effective
- must be flexible, so I can use it at different sorts of shows in the future
An initial sketch of what my booth might look like and a list of all the components.
Decisions, decisions...
So, do I spend loads of time scouring the internet and local fixture stores to find the best deals for used display options? Or do I drop some money and just get new? It's tempting to buy new and be done with it and focus on the creating of my work. But, how much money do I want to sink into a booth? There is already the booth fee to attend the show in the first place. And part of the equation must also include the question: what if I decide I don't like doing this kind of show after all? I don't want to waste money on a display I'll never use again!
Ahh, so this is a journey, isn't it? Putting myself out there, trying something new; it can be a balancing act! Of course, for all the difficult decisions I need to make for my business, I wouldn't trade it for anything! I really do enjoy being a working artist. I'm even enjoying designing this booth ... though I wouldn't mind having a little more time. April's never seemed so close to January before!